This book proposes approaches to “innovation through uses”, based on the practical experience of “use-oriented” innovation projects and the reflection carried out over the last 30 years by the “French School of uses“.
By revisiting the innovation process, this book explains how uses provide a central insight for the success of innovation. This strongly applied book includes a systematic presentation of cases and practical tools.
This book is priced at 29 € (without shipping costs).
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