EMMA: The first innovation novel based on a human adventure

« EMMA – Innovation and Differentiation »  is not a book of methods and tools, even if we can sometimes guess the contours. It is a beautiful story relating the human adventure that is innovation through the eyes of Emma, a production planner, whom nothing predestined to innovate.

Throughout the pages, the most informed readers will be able to recognize some of the keys to human-centered innovation processes and perceive how «user experience» approaches help to avoid recurring pitfalls.

This book is priced at 14.95€ (free shipping).

To get your white paper “A Brief Study on Overcoming the 10 Major Innovation Pitfalls”, please fill in this form, a link will then be sent to the e-mail address indicated.