EMMA: The first innovation novel based on a human adventure
« EMMA – Innovation and Differentiation » is not a book of methods and tools, even if we can sometimes guess the contours. It is a beautiful story relating the human adventure that is innovation through the eyes of Emma, a production planner, whom nothing predestined to innovate.
Throughout the pages, the most informed readers will be able to recognize some of the keys to human-centered innovation processes and perceive how «user experience» approaches help to avoid recurring pitfalls.
This book is priced at 14.95€ (free shipping).